BLI (Biz-Links
International)
A major source of information and advice on finding the right
events and using them profitably.
Call BLI on 022042580 for more information.
EXHIBITIONS WORK
Decision-makers
Prefer Trade Shows ‘Extremely useful source of purchasing information’:
-
91% Trade shows
-
88% Articles in
trade publications
-
86% Friends or
business associates
-
70%
Manufacturers reps
-
70% Ads in
trade publications
Top marketers
in virtually every industry have known it for years. The right exhibition
is the only marketing medium that:
-
brings your
most active prospects and customers to you
-
allows you to
demonstrate products, answer questions
-
overcome
objections and meet your market face-to-face
-
harnesses all
five senses to drive home your messages
-
have
high-quality direct communications
-
allows you to
further virtually all of your marketing goals
Exhibitions are
effective
for:
- Personal
selling to potential buyers
- Meeting
existing customers
- Building
prospect databases
- Building
relationships with existing customers
- Educating
the market
-
Researching new market trends
-
Generating sales leads
-
Demonstrating products or services
-
Generating media exposure
- Building
brand awareness
- Launching
new products
-
Positioning company as market leader
These are just a
few of the things that exhibitions, and only exhibitions, bring to your
marketing efforts in a measurably cost-effective way.
Cost-effective
marketing:
Exhibitions
deliver measurable value.
The
days of using exhibitions as ‘flag waving exercises’ are long gone. Today’s best
marketers expect exhibitions to deliver a significant return on investment - in
measurable terms, including cost per lead and cost per sale. Many even track the
value of each exhibition over three, six and twelve months (after all, a single
new customer can represent huge lifetime value to your company).
HOW TO EXHIBIT
Pre show
- Preparing the ground
- Set specific goals
- Plan the stand to meet the goals
- Tell people why should visit you
- Make the most of pre-show pr and advertising
- Don’t forget sponsorship opportunities
- Train your show staff
During the show
- Spend the optimum amount of time with visitors
- Speak fluent body language
- Focus on your key targets
- Classify all leads
- Earn media coverage
- Keep it all business
After the show
- Measure your results
- Track the leads
- Follow up all contacts
- Send a mailing to all show visitors
- Follow through on all press release
- Reserve space for next year!
HELP IS A PHONE
CALL AWAY
An
important resource that can help you make the most of your investment in
exhibitions: Biz-Links International - BLI - A major source of
information and advice on finding the right events and using them profitably.
Call BLI on 022042580 for more information.
ABOUT BLI - the
leading voice of the exhibition industry. Our members are committed to making
exhibitions work hard for you and to maintaining the highest standards of
professional service.
Presents by
BLI (Thailand) Co Ltd.
170/70 Ocean Tower 1, 22nd Floor, New-Ratchadapisek Rd., Klongtoey,
Bangkok 10110 Thailand
T. 662 2042580 F. 662 2042586 E.
contact@blithailand.com
